Building a national retailer with Shopify Plus and Bi-Rite.

We developed a Shopify Plus solution to elevate Bi-Rite to its next level of sophistication as a national competitive electronics retailer.

Building a national retailer with Shopify Plus and Bi-Rite.

We developed a Shopify Plus solution to elevate Bi-Rite to its next level of sophistication as a national competitive electronics retailer.

Transforming Bi-Rite into a nationally relevant electronics retailer while supporting local store operations.

The Initial Challenges.

Bi-Rite faced significant challenges with their previous digital setup. The existing solution lacked sophistication, was riddled with technical debt, and suffered from ongoing issues like slow speed. Moreover, the website's invoicing system was not integrated with their internal ERP, causing considerable operational headaches.

Strategic Approach.

Lamb Agency stepped in as Bi-Rite's strategic eCommerce advisor. Leveraging our expertise with Shopify, including Shopify 2.0 and Shopify Plus, we facilitated a seamless transition to a more sophisticated platform. Our goal was to enhance their eCommerce capabilities without compromising the operations of their local stores, striking a careful balance between digital and physical retail presence.

Transforming Bi-Rite into a nationally relevant electronics retailer while supporting local store operations.

The Initial Challenges.

Bi-Rite faced significant challenges with their previous digital setup. The existing solution lacked sophistication, was riddled with technical debt, and suffered from ongoing issues like slow speed. Moreover, the website's invoicing system was not integrated with their internal ERP, causing considerable operational headaches.

Strategic Approach.

Lamb Agency stepped in as Bi-Rite's strategic eCommerce advisor. Leveraging our expertise with Shopify, including Shopify 2.0 and Shopify Plus, we facilitated a seamless transition to a more sophisticated platform. Our goal was to enhance their eCommerce capabilities without compromising the operations of their local stores, striking a careful balance between digital and physical retail presence.

  • "From the very first meeting, we felt Lamb was different. From the depth of experience in the team, to their enthusiasm about the possibilities, we just clicked."

    Fatima Issa, eCommerce Manager. Bi-Rite.

  • "Our whole business is driven by our ERP, we needed Lamb to be able to work with us on a solution that wouldn't become our next big headache."

    Fatima Issa, eCommerce Manager. Bi-Rite.

  • "While we have a notable regional presence, our vision was to be the top choice for our consumers because of our exceptional product and service."

    Fatima Issa, eCommerce Manager. Bi-Rite.

  • "From the very first meeting, we felt Lamb was different. From the depth of experience in the team, to their enthusiasm about the possibilities, we just clicked."

    Fatima Issa, eCommerce Manager. Bi-Rite.

  • "Our whole business is driven by our ERP, we needed Lamb to be able to work with us on a solution that wouldn't become our next big headache."

    Fatima Issa, eCommerce Manager. Bi-Rite.

  • "While we have a notable regional presence, our vision was to be the top choice for our consumers because of our exceptional product and service."

    Fatima Issa, eCommerce Manager. Bi-Rite.

Services engaged.

Shopify Plus Migration.

eCommerce Strategy.

Website Development.

Custom API Integration.

Conversion Optimisation.

Visual Merchandising.

Services engaged.

Shopify Plus Migration.

eCommerce Strategy.

Website Development.

Custom API Integration.

Conversion Optimisation.

Visual Merchandising.

Services engaged.

Shopify Plus Migration.

eCommerce Strategy.

Website Development.

Custom API Integration.

Conversion Optimisation.

Visual Merchandising.

Problems we solved.

01.

Retail first—presenting a digital option, to benefit local stores.

02.

Making local store identification hard-to-miss and easy-to-use.

03.

How to present a significant amount of product specifications (i.e. TVs).

04.

Improved mobile shopping experience.

05.

Simplified integration of product insurance upselling.

06.

Inventory management across all stores.

07.

Low-quality brand presentation.

Problems we solved.

01.

Retail first—presenting a digital option, to benefit local stores.

02.

Making local store identification hard-to-miss and easy-to-use.

03.

How to present a significant amount of product specifications (i.e. TVs).

04.

Improved mobile shopping experience.

05.

Simplified integration of product insurance upselling.

06.

Inventory management across all stores.

07.

Low-quality brand presentation.

What does the solution look like?

What does the solution look like?

WHAT WE DID.

Localised for 68 stores across Australia.

Custom ERP Integration.

Thousands of products.

WHAT WE DID.

Localised for 68 stores across Australia.

Custom ERP Integration.

Thousands of products.

  • "We were so thrilled with the website Lamb was able to deliver. It's exactly what we wanted."

    Fatima Issa, eCommerce Manager. Bi-Rite.

  • "We were impressed by Lamb's commitment to get the project done. It was a very significant endeavour."

    Fatima Issa, eCommerce Manager. Bi-Rite.

  • "For Bi-Rite we really wanted to go the extra mile to show what we were capable of on Shopify Plus."

    Greg Nelson, Director. Lamb Agency.

  • "We were so thrilled with the website Lamb was able to deliver. It's exactly what we wanted."

    Fatima Issa, eCommerce Manager. Bi-Rite.

  • "We were impressed by Lamb's commitment to get the project done. It was a very significant endeavour."

    Fatima Issa, eCommerce Manager. Bi-Rite.

  • "For Bi-Rite we really wanted to go the extra mile to show what we were capable of on Shopify Plus."

    Greg Nelson, Director. Lamb Agency.

What knowledge we leveraged.

SHOPIFY PLUS.

Complex local shopping rules. Cost by drive length, not flying length.

Per-store product availability, stock and pricing.

Advanced production tagging and rich-product details.

API DEVELOPMENT.

Shopify Orders API used to route orders to custom 3rd party ERP.

Shopify Products API for hands-off syncing of 1000s of products.

Shopify Shipping API for automated shipping to 68 stores.

Shopify 2.0.

Shopify 2.0 sections and app blocks for modular structure.

Dynamic user experience enhancements.

Performance optimisation for fast load times.

What knowledge we leveraged.

SHOPIFY PLUS.

Complex local shopping rules. Cost by drive length, not flying length.

API DEVELOPMENT.

Shopify Orders API used to route orders to custom 3rd party ERP.

Shopify 2.0.

Shopify 2.0 sections and app blocks for modular structure.

Embark on your Shopify Plus journey with Lamb.

Embark on your Shopify Plus journey with Lamb.