When you need to know your strategic digital options.
When you need to know your strategic digital options.
With infinite digital possibilities, what paths could you take, which one should you take?
Gain external perspective.
To move forward we can help you step back. We can facilitate the connection of the external perspective to internal realities.
Leverage our experience.
With decades of experience in Digital, we have seen it all, and we know what works.
With infinite digital possibilities, what paths could you take, which one should you take?
Gain external perspective.
To move forward we can help you step back. We can facilitate the connection of the external perspective to internal realities.
Leverage our experience.
With decades of experience in Digital, we have seen it all, and we know what works.
Research & strategy capabilities.
Global Practice Scanning.
Customer Interviews.
Business Analysis.
Data & Trend Analysis.
Competitor Benchmarking.
Innovation Pathway Ideation.
Research & strategy capabilities.
Global Practice Scanning.
Customer Interviews.
Business Analysis.
Data & Trend Analysis.
Competitor Benchmarking.
Innovation Pathway Ideation.
Research & strategy capabilities.
Global Practice Scanning.
Customer Interviews.
Business Analysis.
Data & Trend Analysis.
Competitor Benchmarking.
Innovation Pathway Ideation.
Our 'Explore' engagement.
We help guide you through the process of crystalising your future organisation state through a time tested approach. If you don't need a full engagement, we can help you with an industry practice review.
01.
Definition of business Problem or Opportunity.
02.
Deep Industry Research & Benchmarking.
03.
Two-day Strategy Workshop.
Our 'Explore' engagement.
We help guide you through the process of crystalising your future organisation state through a time tested approach. If you don't need a full engagement, we can help you with an industry practice review.
01.
Definition of business Problem or Opportunity.
02.
Deep Industry Research & Benchmarking.
03.
Two-day Strategy Workshop.
How it works.
Research.
We find and map out industry best practice.
Market comparison - We define a sophistication benchmark.
Explore other industries for out-of-industry innovation and ideas.
WORKSHOP.
Two-day workshop—take time for deep consideration with your key stakeholders.
We gain a holistic appreciation of the business, its environment, and the AS-IS state.
We produce a groomed set of business-impacting problems and opportunities.
VISION.
We define the elevated standard that we will work towards.
We define a program of works that breaks our vision into manageable actionable chunks.
We define the structure of an ongoing engagement for continual improvement.
How it works.
Research.
We find and map out industry best practice.
WORKSHOP.
Two-day workshop—take time for deep consideration with your key stakeholders.
VISION.
We define the elevated standard that we will work towards.
The Hour Glass
We worked with The Hour Glass to create a vision of what their digital future would look like. This included innovation in content, social sharing, and online to retail flows.
CLEAN.
Large watch visuals.
"My Selection" idea.
Content + Product.
MINIMAL.
Add value to sharing.
Swipe to compare.
"Take to store"
The Hour Glass
We worked with The Hour Glass to create a vision of what their digital future would look like. This included innovation in content, social sharing, and online to retail flows.
CLEAN.
Large watch visuals.
"My Selection" idea.
Content + Product.
MINIMAL.
Add value to sharing.
Swipe to compare.
"Take to store"
The Hour Glass
We worked with The Hour Glass to create a vision of what their digital future would look like. This included innovation in content, social sharing, and online to retail flows.
CLEAN.
Large watch visuals.
"My Selection" idea.
Content + Product.
MINIMAL.
Add value to sharing.
Swipe to compare.
"Take to store"
Find your digital pathway with Lamb.
Find your digital pathway with Lamb.
Creating a digital strategy with Lamb.
Why is an external perspective Important for digital strategy?
An external perspective is crucial for developing a robust digital strategy. It provides fresh insights, challenges assumptions, and helps ensure your strategy is comprehensive and aligned with industry trends. Here are several reasons why an external perspective is valuable:
01. Overcoming Internal Biases.
Internal teams can develop biases or tunnel vision due to their familiarity with the business. An external perspective helps break this cycle, offering objective insights that challenge existing assumptions.
Fresh Outlook: External experts view your business from a different angle, revealing areas for improvement and growth that internal teams might overlook.
Diverse Experience: External consultants often work with various industries, allowing them to bring diverse experiences and best practices to the table.
02. Identifying Industry Trends.
An external perspective helps you stay current with industry trends, ensuring your digital strategy aligns with market demands and evolving technologies.
Trend Analysis: External experts monitor industry trends, keeping abreast of new technologies and market shifts. This allows you to adapt your strategy to stay competitive.
Benchmarking Against Competitors: With an external perspective, you can benchmark your business against competitors, identifying strengths, weaknesses, and areas where you can differentiate.
03. Bringing Innovation and Creativity.
External consultants bring a fresh creative energy, fostering innovation and new ideas that can invigorate your digital strategy.
Creative Problem-Solving: External experts often use unique approaches to problem-solving, encouraging innovation and out-of-the-box thinking.
Exploring New Opportunities: With a broader view of the industry, external consultants can suggest new business opportunities and digital pathways you might not have considered.
04. Enhancing Collaboration and Communication.
An external perspective can improve collaboration within your organisation by facilitating open communication and encouraging cross-functional teamwork.
Stakeholder Engagement: External consultants often engage with key stakeholders, fostering collaboration across different business units. This helps create a holistic digital strategy that aligns with the broader business objectives.
Facilitating Workshops: External consultants can facilitate strategy workshops, guiding the conversation and ensuring all voices are heard. This collaborative approach results in a more comprehensive and effective digital strategy.
By embracing an external perspective, you can create a digital strategy that is more adaptable, innovative, and aligned with industry best practices. This approach ensures that your business stays ahead of the curve and can navigate the digital landscape with confidence.
What are some example projects you have worked on?
At Lamb Agency, we integrate digital strategy into every project, offering a comprehensive approach that aligns with our clients' unique needs. Here are a few examples of successful digital strategy projects we've completed:
01. White Pages: Product Development
White Pages is a well-known brand with a legacy product, facing the challenge of evolving in the digital age. Our task was to help them explore and define a new direction.
Legacy Transformation: We worked with White Pages to identify ways to modernise their product and improve digital engagement. This included exploring digital strategies that could maintain their brand's relevance.
Digital Innovation: Our team collaborated with White Pages to develop innovative approaches to product development, ensuring a seamless transition from traditional to digital platforms.
02. Wallace Bishop: Digital Opportunity
Wallace Bishop, a leading jewellery retailer, sought a new interactive digital engagement strategy. We recommended a product selection tool to enhance customer interaction and gather valuable data.
Interactive Customer Experience: The product selection tool allows customers to input specific product preferences, creating a personalised experience. This approach improved customer engagement and loyalty.
Demand Prediction: The tool's data collection capability enabled Wallace Bishop to predict product demand more accurately, aiding inventory management and marketing strategies.
03. Fedelta POS: Digital Overhaul
Fedelta POS operates in an industry undergoing significant disruption due to mobile devices. They engaged us to revitalise their digital assets and establish a solid foundation for their new mobile platform.
Digital Asset Revitalization: We worked with Fedelta POS to overhaul their digital presence, focusing on modernising their website and user interfaces to meet industry standards.
Mobile Platform Development: Our strategy included the creation of a mobile platform to ensure Fedelta POS could adapt to changing customer expectations and industry trends.
04. Safe Food Queensland: Automation
Safe Food Queensland required a solution to automate their audit processes, which were previously conducted manually by onsite staff. We created a concept for a booking and tracking system to streamline operations.
Automation and Efficiency: Our strategy focused on automating the audit process, allowing Safe Food Queensland's staff to schedule and track onsite checks efficiently. This automation reduced manual errors and improved productivity.
Enhanced Workflow: The booking and tracking system improved workflow and data management, providing Safe Food Queensland with a more efficient way to conduct audits throughout the year.
How do we create a successful digital strategy for your business?
At Lamb Agency, we follow a comprehensive approach to develop a digital strategy that aligns with your business goals and drives measurable impact. Here's how we do it:
01. Industry Best Practices.
Our first step is to find and map out industry best practices. This involves market comparison and defining a sophistication benchmark for your industry. We explore other industries to identify innovative ideas and strategies that could benefit your business.
Market Comparison: We analyse your industry to determine the current level of sophistication and identify where your business stands in relation to competitors.
Out-of-Industry Innovation: By exploring other industries, we uncover innovative approaches that could give you a competitive edge.
02. In-Depth Workshop.
We conduct a two-day workshop with your key stakeholders to gain a holistic appreciation of your business and its environment. This process allows us to understand the AS-IS state and uncover business-impacting problems and opportunities.
Stakeholder Collaboration: The workshop provides an opportunity to collaborate with your team, ensuring that we capture insights from all relevant areas of your business.
Problem and Opportunity Grooming: By the end of the workshop, we produce a groomed set of problems and opportunities that will guide our digital strategy.
03. Defining the Vision.
Once we understand the current state, we define the elevated standard we will work towards. This vision serves as the guiding principle for our digital strategy, ensuring that all efforts are aligned with your business objectives.
Program of Works: We create a program of works that breaks the vision into manageable, actionable chunks. This approach ensures that the strategy is both ambitious and achievable.
Ongoing Engagement Structure: We define the structure of an ongoing engagement to facilitate continual improvement. This framework allows us to adjust and optimise the digital strategy as needed.
With this comprehensive approach, Lamb Agency creates digital strategies that not only address immediate challenges but also lay the foundation for sustained growth and success. We focus on collaboration, innovation, and a clear vision to help your business thrive in the digital landscape.
Creating a digital strategy with Lamb.
Why is an external perspective Important for digital strategy?
An external perspective is crucial for developing a robust digital strategy. It provides fresh insights, challenges assumptions, and helps ensure your strategy is comprehensive and aligned with industry trends. Here are several reasons why an external perspective is valuable:
01. Overcoming Internal Biases.
Internal teams can develop biases or tunnel vision due to their familiarity with the business. An external perspective helps break this cycle, offering objective insights that challenge existing assumptions.
Fresh Outlook: External experts view your business from a different angle, revealing areas for improvement and growth that internal teams might overlook.
Diverse Experience: External consultants often work with various industries, allowing them to bring diverse experiences and best practices to the table.
02. Identifying Industry Trends.
An external perspective helps you stay current with industry trends, ensuring your digital strategy aligns with market demands and evolving technologies.
Trend Analysis: External experts monitor industry trends, keeping abreast of new technologies and market shifts. This allows you to adapt your strategy to stay competitive.
Benchmarking Against Competitors: With an external perspective, you can benchmark your business against competitors, identifying strengths, weaknesses, and areas where you can differentiate.
03. Bringing Innovation and Creativity.
External consultants bring a fresh creative energy, fostering innovation and new ideas that can invigorate your digital strategy.
Creative Problem-Solving: External experts often use unique approaches to problem-solving, encouraging innovation and out-of-the-box thinking.
Exploring New Opportunities: With a broader view of the industry, external consultants can suggest new business opportunities and digital pathways you might not have considered.
04. Enhancing Collaboration and Communication.
An external perspective can improve collaboration within your organisation by facilitating open communication and encouraging cross-functional teamwork.
Stakeholder Engagement: External consultants often engage with key stakeholders, fostering collaboration across different business units. This helps create a holistic digital strategy that aligns with the broader business objectives.
Facilitating Workshops: External consultants can facilitate strategy workshops, guiding the conversation and ensuring all voices are heard. This collaborative approach results in a more comprehensive and effective digital strategy.
By embracing an external perspective, you can create a digital strategy that is more adaptable, innovative, and aligned with industry best practices. This approach ensures that your business stays ahead of the curve and can navigate the digital landscape with confidence.
What are some example projects you have worked on?
At Lamb Agency, we integrate digital strategy into every project, offering a comprehensive approach that aligns with our clients' unique needs. Here are a few examples of successful digital strategy projects we've completed:
01. White Pages: Product Development
White Pages is a well-known brand with a legacy product, facing the challenge of evolving in the digital age. Our task was to help them explore and define a new direction.
Legacy Transformation: We worked with White Pages to identify ways to modernise their product and improve digital engagement. This included exploring digital strategies that could maintain their brand's relevance.
Digital Innovation: Our team collaborated with White Pages to develop innovative approaches to product development, ensuring a seamless transition from traditional to digital platforms.
02. Wallace Bishop: Digital Opportunity
Wallace Bishop, a leading jewellery retailer, sought a new interactive digital engagement strategy. We recommended a product selection tool to enhance customer interaction and gather valuable data.
Interactive Customer Experience: The product selection tool allows customers to input specific product preferences, creating a personalised experience. This approach improved customer engagement and loyalty.
Demand Prediction: The tool's data collection capability enabled Wallace Bishop to predict product demand more accurately, aiding inventory management and marketing strategies.
03. Fedelta POS: Digital Overhaul
Fedelta POS operates in an industry undergoing significant disruption due to mobile devices. They engaged us to revitalise their digital assets and establish a solid foundation for their new mobile platform.
Digital Asset Revitalization: We worked with Fedelta POS to overhaul their digital presence, focusing on modernising their website and user interfaces to meet industry standards.
Mobile Platform Development: Our strategy included the creation of a mobile platform to ensure Fedelta POS could adapt to changing customer expectations and industry trends.
04. Safe Food Queensland: Automation
Safe Food Queensland required a solution to automate their audit processes, which were previously conducted manually by onsite staff. We created a concept for a booking and tracking system to streamline operations.
Automation and Efficiency: Our strategy focused on automating the audit process, allowing Safe Food Queensland's staff to schedule and track onsite checks efficiently. This automation reduced manual errors and improved productivity.
Enhanced Workflow: The booking and tracking system improved workflow and data management, providing Safe Food Queensland with a more efficient way to conduct audits throughout the year.
How do we create a successful digital strategy for your business?
At Lamb Agency, we follow a comprehensive approach to develop a digital strategy that aligns with your business goals and drives measurable impact. Here's how we do it:
01. Industry Best Practices.
Our first step is to find and map out industry best practices. This involves market comparison and defining a sophistication benchmark for your industry. We explore other industries to identify innovative ideas and strategies that could benefit your business.
Market Comparison: We analyse your industry to determine the current level of sophistication and identify where your business stands in relation to competitors.
Out-of-Industry Innovation: By exploring other industries, we uncover innovative approaches that could give you a competitive edge.
02. In-Depth Workshop.
We conduct a two-day workshop with your key stakeholders to gain a holistic appreciation of your business and its environment. This process allows us to understand the AS-IS state and uncover business-impacting problems and opportunities.
Stakeholder Collaboration: The workshop provides an opportunity to collaborate with your team, ensuring that we capture insights from all relevant areas of your business.
Problem and Opportunity Grooming: By the end of the workshop, we produce a groomed set of problems and opportunities that will guide our digital strategy.
03. Defining the Vision.
Once we understand the current state, we define the elevated standard we will work towards. This vision serves as the guiding principle for our digital strategy, ensuring that all efforts are aligned with your business objectives.
Program of Works: We create a program of works that breaks the vision into manageable, actionable chunks. This approach ensures that the strategy is both ambitious and achievable.
Ongoing Engagement Structure: We define the structure of an ongoing engagement to facilitate continual improvement. This framework allows us to adjust and optimise the digital strategy as needed.
With this comprehensive approach, Lamb Agency creates digital strategies that not only address immediate challenges but also lay the foundation for sustained growth and success. We focus on collaboration, innovation, and a clear vision to help your business thrive in the digital landscape.