23 July 2019
Price Attack Case Study: Re-Skinning Shopify Plus.
Lamb Agency partnered with Price Attack to focus on getting their eCommerce offering on a better footing compared to their retail network. With almost 70 stores around Australia, Price Attack is a leader in hair retailing. Over the course of 9 months, Lamb worked on making a range of amendments to improve the website design from a place where it looked to be a low-grade template, to a more sophisticated online brand.
Key goals
Increase website conversion – specifically on mobile
Integrate a range of eCommerce best practices into the website
Completely refresh the digital design of the website
Business Challenges
Throughout the development of the project, the following key business challenges were identified:
Need to balance franchisee needs with company's needs
Stability problems with technical integrations
Management of legacy code base
Our Solution
Together with the Price Attack, Lamb Agency we were able to improve the stability of the underlying ERP system and launch a fresh aesthetic in mid-2019, with an increase of conversion rate of about 20%. Early results have shown a strong increase in conversions:
Large increase in mobile conversion
Moderate in desktop conversion
Best Practice
Our focus on best practice looked at a few key areas
Implementation of a more prominent search and store locator
Rearrangement of the primary menu to focus on product information
Reworking the home page and landing pages to have a clearer brand definition
Greg is the Managing Director of Lamb Agency, a digital agency focused on creating industry-leading websites.
